Ideas
“Call us and we’ll introduce you to your consumer.”
Joanne Jensen, MS
Founder and Principal
Your product must meet consumers’ expectations or they will not purchase it a second time. Sensory science is a way of measuring how consumers react to your product with their five senses—touch, taste, sight, sound and smell—before you take it to market.
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Is it the best color?
- How does the consumer respond to its shape?
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What memories does its aroma evoke?
- Who prefers which flavors?
We design studies to get at the root of the consumer’s needs.
- We study habits, behaviors and expectations.
- We unmask hidden emotions.
- We observe for cultural or regional differences.
We use a variety of testing methods.
- Observation research.
- Quantitative use studies
- In-Person interviews.
- Focus groups.
We collect, analyze and translate the data into practical, strategic reports. You will know which features your product must have to convince buyers to choose your product over and over again.